My thinking process gravitated to and was influenced by a class in propositional logic, which I took in ninth grade. The underlying assumption/proposition is that a thing cannot be both true and not true. For example, a thing cannot be both black AND not-black; white AND not-white.

That puts me to thinking whenever I hear statements which fly in the face of this fundamental concept. In my role as director of communications, I’m sensitive to being sure that the messages I manage are internally consistent; that they faithfully and accurately promote the “brand”; and that they logically make sense. Continue reading →